Keeping your social media feeds filled with fresh content every day can be a little tricky sometimes. Businesses are pretty fluid, especially right now and not everyone has something new to shout about every day, so here are 5 topics that you can weave into your social media posts to keep that content stream alive.
Note: Before we get started, it's important to note that you want to use these topics as a guideline and try to factor your brand into them in some way. If these topics don't reflect your brand, its values, and your customers, skip them.
I'm sure most of us know someone who has suffered a stroke and it's something we can all get on board with raising awareness for.
Creating content that helps organisations that work to help sufferers around the world is a great way to kick the month off and do your bit. Sharing links and information can be hugely beneficial to these causes and it gives you some content to work with that does much more than just filling space.
Theres a ton of great resources here: https://www.stroke.org.uk/fundraising/stroke-awareness-month
There are lots of businesses that can use National Walking Month as a conversation starter or advertising opportunity.
If you're a fitness trainer then this one is a fairly obvious choice, but you can use this one for any kind of wellness business or you could make it a challenge for your staff to see if as a company you could collectively walk a certain distance and document your progress on social media to give your business a bit more humanity. If youre a hotel or B&B you could post about local walking routes or if you're a coffee shop or a cafe you could encourage people to get out for a walk and stop off at your place along the way.
If you're a small business, active in your community, this one is a goldmine for encouraging authentic, organic engagement. Use this topic to get people talking about the history of your area and encourage discussion as much as possible. Keep replying to those comments as they come in and see how long you can keep those conversations going.
If your business has been around for a while, this could be a good opportunity to discuss the history of your business and it's place in the community. If your founders are born and bred in the area, see if they have any school photos they can share and get your community to tag their classmates in the comments. This will give you even more of a boost as your content will appear on more poeples news feeds.
In my own community, most of the buildings in the town center are over 100 years old, meaning that everyone around here has grown up watching all of the high street shops changing hands and being repainted over the years. We love hearing people's tales of the various shopkeepers they used to chat to when they were younger and how the buildings have changed since.
Another cause that most businesses can align themselves with is mental health awareness. Simple posts can make all the difference to a lot of people. Daily posts about positivity or self care, sharing links to support networks or even sharing information about what your company does to look after the mental health of its staff can be great additions to your content stream and might even be the boost that someone really needs.
Be sure to check out the resources available here: mentalhealth.org.uk/campaigns/mental-health-awareness-week
I think it's fair to say that we're all upset by reports of child abuse and that we can all probably do a little bit more in our communities to help young people feel safe.
Whilst it can be a difficult subject to talk about, it's certainly something that most brand values align with and its a great opportunity to support an important cause.
More information about NSPCC Number Day 2021 can be found here: https://www.nspcc.org.uk/support-us/events-fundraising/social-special-events/number-day/
When you're creating content for these topics, remember to create appealing visuals in line with your branding so people maintain familiarity with you and your brand. Don't be afraid to tag other organizations in your content and remember to keep discussions light and positive always.
As always, if you need help with your social media, why not drop us a line? We're always happy to help 🙂
